Women in mass communication / edited by Pamela J. Creedon & Judith Cramer.

The effect of feminsim on the field of mass communication is more important now than ever. The Third Edition of Women in Mass Communication has been greatly expanded and updated to cover the most urgent issues of today. New to this edition are chapters on women's opportunities and obstacles in online journalism, the role of women in health communication fields, and the growth of the number of women in the field of sports journalism. With a particular emphasis on race, culture, and ethnicity leading scholars in the field provide compelling analyses of the ways in which feminist theory and feminist perspectives affect mass communication. The Third Edition of Women in Mass Communication provides this generation of students with a feminist heritage and passes the agenda to improve the status of women-and men- working in the mass communication professions on to them. WMC3 is no longer a status report; it is truly a call to action before it's too late.

Part I: Two Decades of Progress?Chapter 1: Introduction: We've Come a Long Way, Maybe... - Judith Cramer and Pam CreedonChapter 2: Sexed and Gendered Bodies in Journalism Textbooks - Linda SteinerChapter 3: How to Stir Up a Hornet's Nest: Studying the Implications of Women Journalism Majors - Maurine H. BeasleyPart II: Update on the ProfessionsChapter 4: Women in Newspaper Journalism (Since the 1990s) - June O. NicholsonChapter 5: Women's Salary and Status in the Magazine Industry - Sammye JohnsonChapter 6: Radio: The More Things Change...The More They Stay the Same - Judith CramerChapter 7: Women and Minorities in Commercial and Public Television News, 1994-2004 - Jannette L. DatesChapter 8: Women in Public Relations: Success Linked to Organizational and Societal Cultures - Elizabeth L. Toth and Carolyn Garett ClineChapter 9: Advertising Women: Images, Audiences, and Advertisers - Nancy MitchellChapter 10: The Power to Improve Lives: Women in Health Communication - Julie L. AndsagerChapter 11: Scholastic Media: Women in Quantity and Quality...But Is That Enough? - Candace Perkins BowenChapter12: Increased Legitimacy, Fewer Women? Analyzing Editorial Leadership and Gender in Online Journalism - Shayla Thiel SternChapter 13: Women Journalists in Toyland and in the Locker Room: It's All About the Money - Pam Creedon and Roseanna M. SmithPart III: International PerspectivesChapter 14: Three Steps Forward and Two Steps Back? Women Journalists in the Western World Between Progress, Standstill, and Retreat - Romy FrohlichChapter 15: Bewitched, Bedeviled, and Left Behind: Women in Mass Communication in a World of Faith - Debra L. MasonChapter 16: The Global Context of Women in Communication - H. Leslie SteevesPart IV: Building a Foundation for Further StudyChapter 17: On the Margins: Examining the Intersection of Women and the Law of Mass Communication - Diane L. Borden and Maria B. MarronChapter 18: Situating "the Other": Women, Racial, and Sexual Minorities in the Media - Carolyn M. ByerlyChapter 19: Myths of Race and Beauty in Teen Magazines: A Semiotic Analysis - Meenakshi Gigi DurhamChapter 20: The Social Construction of Leadership and Its Implications for Women in Mass Communication - Linda AldooryChapter 21: Got Theory? - Laura A. Wackwitz and Lana F. RakowPart V: Where Do We Go From Here?Chapter 22: Our Conclusion: Gender Values Remain, Inequity Resurges, and Globalization Brings New Challenges - Pam Creedon and Judith Cramer

Includes bibliographical references (p. 283-319) and indexes.