Social marketing and public health : theory and practice / edited by Jeff French

By:

French, Jeff

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Oxford, United Kingdom ; New York, NY : Oxford University Press, 2017.Edition: Second editionDescription: xvi, 243 pages : illustrations ; 25 cmISBN:

9780198717690

Subject(s):

DDC classification:

362.1 23 FRE

Contents:

The case for social marketing in public health / Jeff French -- Key principal, concepts, and techniques of social marketing / Jeff French -- Social marketing planning / Jeff French -- Evaluation of social marketing programmes / Adam Crosier and Dominic McVey -- Social marketing and public health strategy / Jeff French -- Behaviour and how to influence it / Jeff French -- Generating insight and building segmentation models in social marketing / Dominic McVey and Adam Crosier -- Commissioning social marketing / Jeff French -- Social marketing on a small budget / Jeff French -- Building social programme coalitions / Jeff French -- Ethical issues in social marketing / Lynne Eagle, Stephan Dahl, and David Low -- Using digital and social media platforms for social marketing / Melissa K. Blair -- Social franchising: Strengthening health systems through private sector approaches / Julie McBride, Kim Longfield, Dana Sievers, and Dominic Montagu.

Summary: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Social Sciences	Non-fiction	362.1 FRE (Browse shelf(Opens below))	Available		33134

The case for social marketing in public health / Jeff French --
Key principal, concepts, and techniques of social marketing / Jeff French --
Social marketing planning / Jeff French --
Evaluation of social marketing programmes / Adam Crosier and Dominic McVey --
Social marketing and public health strategy / Jeff French --
Behaviour and how to influence it / Jeff French --
Generating insight and building segmentation models in social marketing / Dominic McVey and Adam Crosier --
Commissioning social marketing / Jeff French --
Social marketing on a small budget / Jeff French --
Building social programme coalitions / Jeff French --
Ethical issues in social marketing / Lynne Eagle, Stephan Dahl, and David Low --
Using digital and social media platforms for social marketing / Melissa K. Blair --
Social franchising: Strengthening health systems through private sector approaches / Julie McBride, Kim Longfield, Dana Sievers, and Dominic Montagu.

Includes bibliographical references and index.

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

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