Services marketing : text and cases / Vinnie Jauhari, Kirti Dutta.
Material type: TextLanguage: English Publication details: New Delhi : Oxford University Press, 2017Edition: Second editionDescription: 1 volume ; 25 cmISBN:- 9780199456161
- Services
- 658.800 23 JAU
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.800 JAU (Browse shelf(Opens below)) | Available | 33727 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.800 JAU (Browse shelf(Opens below)) | Checked out to Preeti R Gotmare (17072A) | 20/06/2022 | 33728 |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.800 JAU (Browse shelf(Opens below)) | Available | 33729 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.800 JAU (Browse shelf(Opens below)) | Available | 33730 | |
Reference Books | CUTN Central Library Medicine, Technology & Management | Reference | 658.800 JAU (Browse shelf(Opens below)) | Not For Loan | 33731 |
Previous edition: published as Services. 2009.
Introduction to Services
The Service Product
Managing the Services Brand
Marketing Research
Understanding Consumer Behaviour
Segmentation, Targeting, and Positioning for a Services Firm
Customer Perceptions of Service
Customer Expectations
Pricing Strategies for Services
Strategies for Promotion for Service Sector
Managing Distribution Channels in Service Industry
Physical Evidence
Managing People in Service Industry
Managing Service Processes
Managing Demand and Supply
Customer Feedback and Service Recovery
Impact of Technology on Marketing of Services
Managing Quality and Excellence
Ethics in Service Firms
Strategies for Business Growth
Emerging Service Sectors in India
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