Travel, Tourism, and Hospitality Research : A Handbook for Managers and Researchers / Edited by, J.R. Brent Ritchie & Charles R. Goeldner.
Material type: TextLanguage: English Publication details: New York : Wiley, c1994.Edition: 2nd edDescription: xxiv, 614 p. : ill. ; 29 cmISBN:- 0471582484 (acidfree)
- 338.479104072 22 RIT
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Reference Books | CUTN Central Library Reference | Reference | 338.479104072 RIT (Browse shelf(Opens below)) | Not For Loan | 43390 |
Includes bibliographical references and index.
Part One : A Managerial Perspective Part Two : Fundamentals of Travel and Tourism Research Part Three : National, Regional, and Municipal Perspectives Part Four : Some Disciplinary Perspective Part Five : An Industry Sector Perspective Part Six : Assessing the Impacts of Tourism Part Seven : Data Collection methods of Particular Relevance Part Eight : Special Marketing Applications
The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality.
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