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The market research and insight yearbook : transforming evidence into impact.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: London : Philadelphia, PA : Kogan Page ; Market Research Society, 2016.Edition: 1st edDescription: llxiii, 143 pages ; illustrations ; 25 cmISBN:
  • 0749478330
  • 9780749478339
Subject(s): DDC classification:
  • 658.83 23 MRS
Contents:
Tools for a digital world / John Gambles, Quadrangle -- Widening access to qualitative research participation: giving everyone their say / Maya Middlemiss, SAROS -- Using behavioural economics in healthcare research / Martin Carey and Jonathan Fletcher, Illuminas -- Insight management / Lucy Morris, Alexandra Wren and Mita Shaha, Spinach -- Understanding and accounting for cultural bias in global b2b Research / Conor Wilcock, B2B International -- The challenges of media research / Simon Shaw, Trinity McQueen and Royal Mail -- Blueprint research / Janice Guy, Jungle Green and Northern Rail -- Public policy research / Ben Page, Ipsos MORI -- Mapping attention in the digital era / Andy Goll, Sparkler and Microsoft -- Digital world and private lives / Dr Michelle Goddard and Debrah Harding, the Market Research Society. Chapter - 01: Tools for a digital world Chapter - 02: Widening access to qualitative research participation: giving everyone their say Chapter - 03: Using behavioural economics in healthcare research - Chapter - 04: Insight management - Chapter - 05: Understanding and accounting for cultural bias in global b2b Research - Chapter - 06: The challenges of media research - Chapter - 07: Blueprint research - Chapter - 08: Public policy research - Chapter - 09: Mapping attention in the digital era - Chapter - 10: Digital world and private lives -
Summary: "The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice. There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results. Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change."--Publisher's description.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.83 MRS (Browse shelf(Opens below)) Available 40163

Edition statement from dust jacket.

Tools for a digital world / John Gambles, Quadrangle -- Widening access to qualitative research participation: giving everyone their say / Maya Middlemiss, SAROS -- Using behavioural economics in healthcare research / Martin Carey and Jonathan Fletcher, Illuminas -- Insight management / Lucy Morris, Alexandra Wren and Mita Shaha, Spinach -- Understanding and accounting for cultural bias in global b2b Research / Conor Wilcock, B2B International -- The challenges of media research / Simon Shaw, Trinity McQueen and Royal Mail -- Blueprint research / Janice Guy, Jungle Green and Northern Rail -- Public policy research / Ben Page, Ipsos MORI -- Mapping attention in the digital era / Andy Goll, Sparkler and Microsoft -- Digital world and private lives / Dr Michelle Goddard and Debrah Harding, the Market Research Society. Chapter - 01: Tools for a digital world Chapter - 02: Widening access to qualitative research participation: giving everyone their say Chapter - 03: Using behavioural economics in healthcare research - Chapter - 04: Insight management - Chapter - 05: Understanding and accounting for cultural bias in global b2b Research - Chapter - 06: The challenges of media research - Chapter - 07: Blueprint research - Chapter - 08: Public policy research - Chapter - 09: Mapping attention in the digital era - Chapter - 10: Digital world and private lives -

"The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice. There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results. Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change."--Publisher's description.

Includes bibliographical references.

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