The Library PR Handbook : High-Impact Communications / By Mark R Gould,

By:

Gould, Mark R

Material type: Text

TextLanguage: English Publication details: New Delhi : Ess Ess Publication, 2009.; Chicago, Illinios : American Library Association.Edition: 1st edDescription: vii, 113 pages : ill, ; 28 cmISBN:

9788170006138

Subject(s):

DDC classification:

22 021.7 GOU

Contents:

Chapter 1 - Increasing relevance, relationships, and results: principles and practices for effective multicultural communication / Maria Elena Campisteguy and Eric Friedenwald-Fishman Chapter 2 - Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- Chapter 3 -Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram -- Chapter 4 - Using op-eds, letters to the editor, and state of the library reports to inform public debate / Chris Kertesz -- Chapter 5 - Cooking up culture / Michael Steinmacher -- Chapter 6 - Harness a celebrity brand and create effective print public service announcements / Mark R. Gould -- Chapter 7 -Savvy outreach tactics, special events focus the media's attention on your message / Jené O'Keefe Trigg -- Chapter 8 -Strengthen communication through a national public awareness initiative / Megan Humphrey -- Chapter 9 -Amplify your messages through partnerships to reach broader audiences / Megan Humphrey -- Chapter 10 - Affordable podcasts for libraries / Steve Zalusky -- Chapter 11 -Gaming @ your library: generating excitement in social settings to increase attendance at your library / Dale Lipschultz -- Chapter 12 - A values-based approach to successful library advocacy / Laura K. Lee Dellinger -- Chapter 13 - Building a community: empowering people as messengers / Eric Friedenwald-Fishman and Chip Conley -- Chapter 14 - Friends groups can help libraries promote their services / Sally Gardner Reed.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Reference	Reference	021.7 GOU (Browse shelf(Opens below))	Not For Loan		43178

Chapter 1 - Increasing relevance, relationships, and results: principles and practices for effective multicultural communication / Maria
Elena Campisteguy and Eric Friedenwald-Fishman Chapter 2 - Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger --
Chapter 3 -Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram --
Chapter 4 - Using op-eds, letters to the editor, and state of the library reports to inform public debate / Chris Kertesz --
Chapter 5 - Cooking up culture / Michael Steinmacher --
Chapter 6 - Harness a celebrity brand and create effective print public service announcements / Mark R. Gould --
Chapter 7 -Savvy outreach tactics, special events focus the media's attention on your message / Jené O'Keefe Trigg --
Chapter 8 -Strengthen communication through a national public awareness initiative / Megan Humphrey --
Chapter 9 -Amplify your messages through partnerships to reach broader audiences / Megan Humphrey --
Chapter 10 - Affordable podcasts for libraries / Steve Zalusky --
Chapter 11 -Gaming @ your library: generating excitement in social settings to increase attendance at your library / Dale Lipschultz --
Chapter 12 - A values-based approach to successful library advocacy / Laura K. Lee Dellinger --
Chapter 13 - Building a community: empowering people as messengers / Eric Friedenwald-Fishman and Chip Conley --
Chapter 14 - Friends groups can help libraries promote their services / Sally Gardner Reed.

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