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Public Relations : Concepts, Practices & Applications / Edited by C. K. Sardana & K. John Babu

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Dominant Publishers & Distributors (P) Ltd, 2018.Description: xv, 182 p. ; hbISBN:
  • 9789384207953
  • 9384207950
Subject(s): DDC classification:
  • 659.20973  SAR
Contents:
1. PR in India: A Historical and Sociological Perspective 2. Digital Communication for PR 3. Government Public Relations: In the World's Largest Democracy 4. Communication Challenges in public sector undertakings 5. Public relations research 6. Tool of Public Relations in a Challenging Environment 7. Lobbying: A Legitimate Advocacy 8. Power of PR in Real Estate Marketing and Management 9 PR in the internet age: the increasing role of Social Media 10. New light on Building unique PR Identities 11. PR as a Tool of Marketing 12. Working of Public Relations in Universities: A Case of Kashmir 13. What does a Journalist Expect from PR? Likes and Dislike of Print Journalists 14. Public Relations, CSR and Sustainable Development
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Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 659.20973 SAR (Browse shelf(Opens below)) Available 43706

1. PR in India: A Historical and Sociological Perspective 2. Digital Communication for PR 3. Government Public Relations: In the World's Largest Democracy 4. Communication Challenges in public sector undertakings 5. Public relations research 6. Tool of Public Relations in a Challenging Environment 7. Lobbying: A Legitimate Advocacy 8. Power of PR in Real Estate Marketing and Management 9 PR in the internet age: the increasing role of Social Media 10. New light on Building unique PR Identities 11. PR as a Tool of Marketing 12. Working of Public Relations in Universities: A Case of Kashmir 13. What does a Journalist Expect from PR? Likes and Dislike of Print Journalists 14. Public Relations, CSR and Sustainable Development

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