Strategic Internal Communication : How to Build Employee Engagement and Performance David Cowan.
Material type: TextLanguage: English Publication details: New York : Kogan Page Ltd, 2017.Edition: 2nd edDescription: xii, 219 pages : ill. ; 24 cmISBN:- 9780749478650
- 23 658.45 COW
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.45 COW (Browse shelf(Opens below)) | Available | 40329 |
Revised edition of the author's Strategic internal communication, 2014.
Includes index.
Preface. Introduction. 1. The new organizational triangle : internal communications, employee engagement and HR. 2. Culture shock : corporate culture does not exist. 3. Communicating through change, changing through communication. 4. Dialogue and the digital world. 5. Zone 1: intelligence : how organizations and people think. 6. Zone 2: emotion : how organizations and people feel. 7. Zone 3: interpretation : how organizations and people understand. 8. Zone 4: narrative : how organizations and people agree (or disagree!). 9. The end zone : ensuring effective dialogue : how organizations and people talk. 10. Using the dialogue box. Index.
Design and implement an internal communications strategy that will improve communication, motivation and performance in your organization.
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