Principles of retailing / John Fernie, Suzanne Fernie, and Christopher M. Moore.
Material type: TextLanguage: English Publication details: [Place of publication not identified] : Routledge, 2015Edition: Second editionDescription: xviii, 349 pages : illustrations ; 24 cmISBN:- 9781138791947 (hardback)
- 9781138791954 (pbk.)
- 658.87 23 FER
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.87 FER (Browse shelf(Opens below)) | Available | 38503 |
The retail environment Theories of retail change Strategic retail marketing 1 : the strategic planning process Strategic retail marketing 2 : market segmentation and the service marketing mix Internationalisation of retailing Electronic commerce and retailing Product management Offshore sourcing and corporate social responsibility (csr) Retail logistics Adding value through customer service Visual merchandising and retail selling Retail security.
Includes bibliographical references and index.
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