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Principles of retailing / John Fernie, Suzanne Fernie, and Christopher M. Moore.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: [Place of publication not identified] : Routledge, 2015Edition: Second editionDescription: xviii, 349 pages : illustrations ; 24 cmISBN:
  • 9781138791947 (hardback)
  • 9781138791954 (pbk.)
Subject(s): DDC classification:
  • 658.87 23 FER
Contents:
The retail environment Theories of retail change Strategic retail marketing 1 : the strategic planning process Strategic retail marketing 2 : market segmentation and the service marketing mix Internationalisation of retailing Electronic commerce and retailing Product management Offshore sourcing and corporate social responsibility (csr) Retail logistics Adding value through customer service Visual merchandising and retail selling Retail security.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.87 FER (Browse shelf(Opens below)) Available 38503

The retail environment Theories of retail change Strategic retail marketing 1 : the strategic planning process Strategic retail marketing 2 : market segmentation and the service marketing mix Internationalisation of retailing Electronic commerce and retailing Product management Offshore sourcing and corporate social responsibility (csr) Retail logistics Adding value through customer service Visual merchandising and retail selling Retail security.

Includes bibliographical references and index.

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