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Advertising management / Jaishri Jethwaney, Shruti Jain.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Oxford University Press, 2012.Edition: 2nd edDescription: xxi, 651 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780198074120 (pbk.)
  • 0198074123 (pbk.)
Subject(s): DDC classification:
  • 659.1 23
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management 659.1 (Browse shelf(Opens below)) 1 Available 7581

Previous ed.: 2006.

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