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Brand protection in the online world : a comprehensive guide / David N. Barnett.
Material type:
TextLanguage: English Publication details: New York : Kogan Page, 2017.Edition: Description: vii, 268 pages : illustrations ; 24 cmISBN: - 9780749478698
- 9780749478704
- 0749478691
- 658.827 23 BAR
Contents:
Chapter - 01: Introduction; Chapter - 02: Domain Names; Chapter - 03: General Brand Use and Abuse; Chapter - 04: E-Commerce Activity and Marketplaces; Chapter - 05: Social Media; Chapter - 06: Online Fraud; Chapter - 07: Digital Piracy; Chapter - 08: Mobile Apps;
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.827 BAR (Browse shelf(Opens below)) | Available | 40292 |
Includes index.
Chapter - 01: Introduction; Chapter - 02: Domain Names; Chapter - 03: General Brand Use and Abuse; Chapter - 04: E-Commerce Activity and Marketplaces; Chapter - 05: Social Media; Chapter - 06: Online Fraud; Chapter - 07: Digital Piracy; Chapter - 08: Mobile Apps;
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