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Nudge / Richard H. Thaler and Cass R. Sunstein.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Penguin, 2021.Edition: Final editionDescription: 1 online resourceISBN:
  • 9780525508526
  • 9780141999937
Subject(s): Additional physical formats: Print version:: NudgeDDC classification:
  • 330.019 23 THA
Summary: "Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society"--
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Social Sciences Fiction 330.019 THA (Browse shelf(Opens below)) Available 47899

"First published in the United States of America by Yale University Press, 2008"--Title page.

Includes bibliographical references and index.

"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society"--

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