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Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.

By: Material type: TextTextLanguage: English Publication details: New York : Kogan Page, 2018.Edition: 2nd EditionDescription: xi, 213 pages ; 23 cmISBN:
  • 9780749481698 (alk. paper)
Subject(s): Additional physical formats: Online version:: Digital brandingDDC classification:
  • 658.827 23 ROW
Contents:
Digital branding in perspective What digital branding really means Focusing on value Considering the user journey Objectives and authenticity The digital toolkit -- -- -- -- -- -- Social media -- Search -- Mobile -- Online advertising -- CRM and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.827 ROW (Browse shelf(Opens below)) Available 40312

Revised edition of the author's Digital branding, 2014.

Digital branding in perspective What digital branding really means Focusing on value Considering the user journey Objectives and authenticity The digital toolkit -- -- -- -- -- -- Social media -- Search -- Mobile -- Online advertising -- CRM and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.

Includes bibliographical references and index.

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