Amazon cover image
Image from Amazon.com
Image from Google Jackets

Marketing for Hospitality and Tourism / Philip Kotler.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Pearson, 2022.Edition: 8th edDescription: 686 p. : col. ill. ; 25 cmISBN:
  • 9781292363516
Uniform titles:
  • Marketing for Hospitality and Tourism
Subject(s): DDC classification:
  • 23 338.4791068 KOT
Online resources:
Contents:
Part I: Defining Hospitality and Tourism Marketing and the Marketing Process Part II: Understanding the Marketplace and Customer Value Part III: Designing Customer Value-Drive Strategy and Mix Part IV: Managing Hospitality and Tourism Marketing
Summary: Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. The 8th Edition features a new, engaging digital marketing chapter with current applications and industry examples. All-new case studies present real-world problems to analyze, discuss and resolve. Updated with the latest trends in hospitality and tourism marketing, it's all you need to set the foundation for your hospitality career.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Text Books Text Books CUTN Central Library Social Sciences Non-fiction 338.4791068 KOT (Browse shelf(Opens below)) Available 47656

Part I: Defining Hospitality and Tourism Marketing and the Marketing Process
Part II: Understanding the Marketplace and Customer Value
Part III: Designing Customer Value-Drive Strategy and Mix
Part IV: Managing Hospitality and Tourism Marketing

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases.

The 8th Edition features a new, engaging digital marketing chapter with current applications and industry examples. All-new case studies present real-world problems to analyze, discuss and resolve. Updated with the latest trends in hospitality and tourism marketing, it's all you need to set the foundation for your hospitality career.

There are no comments on this title.

to post a comment.

Powered by Koha