Consumer Behavior Building Marketing Strategy Del I. Hawkins, David L.Motherbaugh, and Amit Mookerjee
Material type: TextLanguage: English Publication details: Chennai : McGraw Hill Education, 2016.Edition: 12 Ed. (Special Indian Edition)Description: xxxv, 776 p. ill. ; 24 cmISBN:- 9789351344797
- 658.834 HAW
Contents:
Introduction External Influences Internal Influences Consumer Decision Process Organizations as Consumers Consumer Behavior and Marketing Regulation
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 HAW (Browse shelf(Opens below)) | Available | 31483 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 HAW (Browse shelf(Opens below)) | Available | 31484 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 HAW (Browse shelf(Opens below)) | Available | 31485 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 HAW (Browse shelf(Opens below)) | Available | 31486 | |
Reference Books | CUTN Central Library Medicine, Technology & Management | Reference | 658.834 HAW (Browse shelf(Opens below)) | Not For Loan | 31487 |
Introduction External Influences Internal Influences Consumer Decision Process Organizations as Consumers Consumer Behavior and Marketing Regulation
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