Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby.
Material type: TextLanguage: English Series: Publication details: London ; Philadelphia : Kogan Page, [2016] Description: xiv, 249 pages ; 24 cmISBN:- 9780749477158 (alk. paper)
- 658.812 23 GRI
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.812 GRI (Browse shelf(Opens below)) | Available | 40290 |
Overview --
Regression and factor analysis: an introduction --
_industry uniqueness -- Retail_ data uniqueness -- Understanding and estimating demand -- Price elasticity and discounts --V valuing marketing communications (Marcomm) -- Forecasting future demand -- Targeting the right customer -- Maximizing the impact of mailing -- The benefits of product bundling -- Estimating time of purchase --
Includes bibliographical references and index.
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