Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.

By:

Material type: Text

TextLanguage: English Series: Market research in practicePublication details: London : Kogan Page, 2018.Edition: Fourth editionDescription: viii, 382 pages : illustrations ; 24 cmISBN:

9780749481971
0749481978

Subject(s):

DDC classification:

658.83 BRA

Contents:

01: Objectives in Writing A Questionnaire; 02: The Data Collection Media 03: Planning the Questionnaire 04: Types of Questions 05: Data Types 06: Rating Scales 07: Behavioural Questions 08: Attitude and Image Measurement 09: Writing the Questionnaire 10: The Look of the Questionnaire 11: Questionnaire Design Software 12: Engaging the Respondent Online 13: Piloting the Questionnaire 14: Ethical Issues 15: Social Desirability Bias 16: International Surveys

Summary: Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.83 BRA (Browse shelf(Opens below))	Available		33591

01: Objectives in Writing A Questionnaire;
02: The Data Collection Media
03: Planning the Questionnaire
04: Types of Questions
05: Data Types
06: Rating Scales
07: Behavioural Questions
08: Attitude and Image Measurement

09: Writing the Questionnaire

10: The Look of the Questionnaire

11: Questionnaire Design Software

12: Engaging the Respondent Online

13: Piloting the Questionnaire

14: Ethical Issues

15: Social Desirability Bias

16: International Surveys

Includes bibliographical references and index.

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

There are no comments on this title.

to post a comment.