Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby.

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Material type: Text

TextLanguage: English Series: Publication details: London ; Philadelphia : Kogan Page, [2016] Description: xiv, 249 pages ; 24 cmISBN:

9780749477158 (alk. paper)

Subject(s):

Additional physical formats: Online version:: Advanced customer analyticsDDC classification:

658.812 23 GRI

Contents:

Overview -- Regression and factor analysis: an introduction -- _industry uniqueness -- Retail_ data uniqueness -- Understanding and estimating demand -- Price elasticity and discounts --V valuing marketing communications (Marcomm) -- Forecasting future demand -- Targeting the right customer -- Maximizing the impact of mailing -- The benefits of product bundling -- Estimating time of purchase --

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.812 GRI (Browse shelf(Opens below))	Available		40290

Overview --
Regression and factor analysis: an introduction --
_industry uniqueness -- Retail_ data uniqueness -- Understanding and estimating demand -- Price elasticity and discounts --V valuing marketing communications (Marcomm) -- Forecasting future demand -- Targeting the right customer -- Maximizing the impact of mailing -- The benefits of product bundling -- Estimating time of purchase --

Includes bibliographical references and index.

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