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1.
Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, c2012
Availability: Items available for loan: CUTN Central Library (3)Call number: 658.802 GOU, ...

2.
Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: CUTN Central Library (3)Call number: 658.406 IND, ...
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3.
Social selling : techniques to influence buyers and changemakers / Tim Hughes and Matt Reynolds. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2016
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.85 HUG.

4.
Customer-centric marketing : supporting sustainability in the digital age / Neil Richardson, Jon James, and Neil Kelley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.812 RIC.

5.
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, [2016]
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.812 GRI.

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