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A global view on intercultural management : challenges in a globalized world / Jürgen Rothlauf.

By: Material type: TextTextLanguage: English Publication details: Germany, De Gruyter, 2014.Description: xvi, 335 pages : illustrations ; 24 cmISBN:
  • 9783110400625 (pbk.)
  • 9783110400625
  • 3110400626 (pbk.)
Subject(s): Additional physical formats: No title; No titleDDC classification:
  • 658.300 23 ROT
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Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.300 ROT (Browse shelf(Opens below)) Available 33870

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

Includes bibliographical references (pages 301-335) and index.

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