Essentials of Advertising Management / K Krishnamurti.
Material type: TextLanguage: English Publication details: Jaipur : Horizon Press, 2022.Description: vii, 248 p. : ill. ; 24 cmISBN:- 9789387985728
- Essentials of Advertising Management
- 23 659.1 KRI
Contents:
Preface
1. Introduction to Advertising and Advertisement
2. Aims and objectives of Media Advertising Agencies
3. Introductory Overview of Advertising Management
4. Elements and Dimensions of Advertising Management
5. Advertising Media Business, Press and World Wide Web
6. Other Major Areas of Advertising Management
Bibliography
Index
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Text Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 659.1 KRI (Browse shelf(Opens below)) | Available | 48232 |
Preface
1. Introduction to Advertising and Advertisement
2. Aims and objectives of Media Advertising Agencies
3. Introductory Overview of Advertising Management
4. Elements and Dimensions of Advertising Management
5. Advertising Media Business, Press and World Wide Web
6. Other Major Areas of Advertising Management
Bibliography
Index
There are no comments on this title.