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Branding health services : defining yourself in the marketplace / edited by Gil Bashe, Nancy J. Hicks ; project editor, Amy Ziegenfuss. by

Bashe, Gil
Hicks, Nancy J
Ziegenfuss, Amy

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Gaithersburg, Md. : Aspen Publishers, 2000

Availability: Items available for loan: CUTN Central Library (1)Call number: 362.1/068/8.

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Information marketing / Jennifer Rowley. by

Rowley, J. E

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Aldershot, England ; Burlington, VT : Ashgate, c2006

Online resources:

Table of contents

Availability: Items available for loan: CUTN Central Library (1)Call number: 025.040 ROW.

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Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln and Lars Thomassen. by

Lincoln, Keith
Thomassen, Lars

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, 2008

Online resources:

Contributor biographical information
Publisher description
Table of contents only

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.827 LIN, ...

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Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail. by

Ind, Nicholas
Fuller, Clare
Trevail, Charles

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, 2012

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.406 IND, ...

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Primal branding : create zealots for your brand, your company, and your future / Patrick Hanlon. by

Hanlon, Patrick

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York : Free Press, c2006

Online resources:

Publisher description
Table of contents only
Sample text

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 HAN.

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The language of branding : theory, strategies and tactics / Dawn Lerman, Robert J. Morais and David Luna. by

Lerman, Dawn
Morais, Robert J
Luna, David
[author.]
[author.]
[author.]

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York, NY : Routledge, 2018

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 LER.

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Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky. by

Smilansky, Shaz
[author.]

Edition: Second Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 SMI.

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The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. by

Bryant, Andy
Mawer, Charlie
[author.]
[author.]

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : KoganPage, 2016

Availability: Items available for loan: CUTN Central Library (1)Call number: 384.550 BRY.

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Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by

Gabay, Jonathan

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, 2015

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 GAB.

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10.

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Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles. by

Rowles, Daniel
[author.]

Edition: 2nd Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York : Kogan Page, 2018

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 ROW.

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11.

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E-commerce and trademark management / Neelu K. Jetli by

Jetli, Neelu K

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Jaipur : Galaxy Book Company, 2019

Availability: Items available for reference: CUTN Central Library: Not For Loan (2)Call number: 658.872 JET, ...

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12.

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Brand management : co-creating meaningful brands / Michael Beverland. by

Beverland, Michael [author.]

Edition: Second edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : SAGE Publications Ltd, c2021

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 BEV.

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13.

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Corporate brand design : developing and managing brand identity / Mohammad Mahdi Foroudi, Pantea Foroudi. by

Foroudi, Mohammad Mahdi
[author.]
Foroudi, Pantea
, 1974- [author.]

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Routledge, 2022

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 FOR.

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14.

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The Influence of Big-Five Personality Traits on the Antecedents and Outcomes of Brand Love: A Study Among Clothing Brand Consumers/ Thalhath, P. & Velmurugan P.S. by

Thalhath, P
Velmurugan, P.S

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Thiruvarur: CUTN, 2023

Availability: Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.8342 THA.

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15.

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Better mousetrap : brand invention in a media democracy / Simon Pont by

Pont, Simon

Material type:

Text

Language: English

Publication details: London : Kogan Page, 2013

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 PON.

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16.

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Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management / Maria Teresa Cuomo by

Cuomo, Maria Teresa
Vinogradova, Polina

Edition: 1st ed.

Material type:

Text

Language: English

Publication details: New Delhi : Routledge, 2024

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 CUO.

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Your search returned 16 results.