The Cultural Dimension of International Business/ Garry P. Ferraro.
Material type: TextLanguage: English Publication details: U.P, India : Pearson, 2012.Edition: 5th edDescription: viii, 216p.: ill.; 23 cmISBN:- 9788131712429
- 0130903272
- 9780130903273
- 23 302.35 FER
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Social Sciences | Non-fiction | 302.35 FER (Browse shelf(Opens below)) | Available | 40849 |
1. Cultural Anthropology and International Business. 2. Cultural and International Business: A Conceptual Approach. 3. Communicating across Cultures: Language. 4. Communicating across Cultures: The Nonverbal Dimension. 5. Contrasting Cultural Values. 6. Negotiating across Cultures. 7. Coping with Culture Shock. 8. Developing Global Managers. Appendix A: Cross-Cultural Scenario Discussions. Appendix B: Locating Relevant Cultural Information.
Main text for courses in intercultural business, intercultural communication, and applied anthropology. Courses found in both anthropology departments and business schools.
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