Rural Marketing Challenges and Opportunities Dinesh Kumar & Punam Gupta.

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Material type: Text

TextLanguage: English Publication details: New Delhi, India ; Thousand Oaks, California : SAGE, 2017.Edition: First edDescription: xxix, 494, I-8 pages : illustrations ; 24 cmISBN:

9789386062765

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DDC classification:

658.800 23 KUM

Contents:

1. The rural market 2. Introduction to rural marketing 3. The rural market 4. The rural consumer 5. Strategies for rural marketing 6. Rural marketing strategy 7. Marketing approach and rural research 8. Distribution channels for rural areas 9. Pricing and marketing communication in rural markets 10. Marketing for rural areas 11. Agribusiness 12. Marketing of agricultural produce 13. ICT in rural marketing 14. Management of sales force in rural marketing 15. Future of rural marketing

Summary: An indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.800 KUM (Browse shelf(Opens below))	Available	37308

Includes index.

1. The rural market
2. Introduction to rural marketing
3. The rural market
4. The rural consumer
5. Strategies for rural marketing
6. Rural marketing strategy
7. Marketing approach and rural research
8. Distribution channels for rural areas
9. Pricing and marketing communication in rural markets
10. Marketing for rural areas 11. Agribusiness
12. Marketing of agricultural produce
13. ICT in rural marketing
14. Management of sales force in rural marketing
15. Future of rural marketing

An indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets.

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