Experimental marketing
Smilansky, Shaz
Experimental marketing A practical guide to interactive brand experiences Shaz Smilansky - 1st Ed. - New Delhi : Kogan Page, 2009. - vi, 264 p.: ill.; 24 cm.
Why experiential Outsourcing vs in-house BETTER IDEA Situation and background Situation and background Experiential objectives Target audiences Experiential strategy Selected locations and Brand ambassadors Systems and mechanism for measurement Action Gauging effectiveness Evaluation Interviews International case studies
9780749457167
Marketing research
658.835 / SMI
Experimental marketing A practical guide to interactive brand experiences Shaz Smilansky - 1st Ed. - New Delhi : Kogan Page, 2009. - vi, 264 p.: ill.; 24 cm.
Why experiential Outsourcing vs in-house BETTER IDEA Situation and background Situation and background Experiential objectives Target audiences Experiential strategy Selected locations and Brand ambassadors Systems and mechanism for measurement Action Gauging effectiveness Evaluation Interviews International case studies
9780749457167
Marketing research
658.835 / SMI