Experimental marketing (Record no. 25537)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00908nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180802120526.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180802b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749457167 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.835 |
| Item number | SMI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smilansky, Shaz |
| 245 ## - TITLE STATEMENT | |
| Title | Experimental marketing |
| Remainder of title | A practical guide to interactive brand experiences |
| Statement of responsibility, etc | Shaz Smilansky |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 264 p.: |
| Other physical details | ill.; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | Why experiential |
| -- | Outsourcing vs in-house |
| -- | BETTER |
| -- | IDEA |
| -- | Situation and background |
| -- | Situation and background |
| -- | Experiential objectives |
| -- | Target audiences |
| -- | Experiential strategy |
| -- | Selected locations and Brand ambassadors |
| -- | Systems and mechanism for measurement |
| -- | Action |
| -- | Gauging effectiveness |
| -- | Evaluation |
| -- | Interviews |
| -- | International case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 02/08/2018 | 658.835 SMI | 33516 | 04/02/2020 | 02/08/2018 | General Books | |||||
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 02/08/2018 | 658.835 SMI | 33517 | 04/02/2020 | 02/08/2018 | General Books | |||||
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 02/08/2018 | 658.835 SMI | 33518 | 04/02/2020 | 02/08/2018 | General Books |