Building the value machine :
Cheverton, Peter.
Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton. - London ; Philadelphia : Kogan Page, 2010. - xiii, 225 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change.
9780749460891 9780749454852 0749454857
Leadership.
Marketing.
Customer services.
Aligning
658.4 / CHE
Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton. - London ; Philadelphia : Kogan Page, 2010. - xiii, 225 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change.
9780749460891 9780749454852 0749454857
Leadership.
Marketing.
Customer services.
Aligning
658.4 / CHE