Introduction to mass communication :
Baran, Stanley J.
Introduction to mass communication : media literacy and culture Stanley J Baran - 7th ed - New York : McGraw-Hill, ©2012. - xx, 449, [41] pages : illustrations (some color) ; 28 cm
Chapter 1. Mass communication, culture, and media literacy --
Chapter 2. Convergence and the reshaping of mass media.
Chapter 3. Books --
Chapter 4. Newspapers --
Chapter 5. Magazines --
Chapter 6. Film --
Chapter 7. Radio, recording and popular music --
Chapter 8. Television, cable, and mobile video --
Chapter 9. Video games --
Chapter 10. The Internet and the world wide web.
Chapter 11. Public relations --
Chapter 12. Advertising. Chapter 13. Theories and effects of mass communication --
Chapter 14. Media freedom, regulation, and ethics --
Chapter 15. Global media.
9780071078771
Mass media
Mass media and culture
Newspapers
Radio
Books
Periodicals
302.23 / BAR
Introduction to mass communication : media literacy and culture Stanley J Baran - 7th ed - New York : McGraw-Hill, ©2012. - xx, 449, [41] pages : illustrations (some color) ; 28 cm
Chapter 1. Mass communication, culture, and media literacy --
Chapter 2. Convergence and the reshaping of mass media.
Chapter 3. Books --
Chapter 4. Newspapers --
Chapter 5. Magazines --
Chapter 6. Film --
Chapter 7. Radio, recording and popular music --
Chapter 8. Television, cable, and mobile video --
Chapter 9. Video games --
Chapter 10. The Internet and the world wide web.
Chapter 11. Public relations --
Chapter 12. Advertising. Chapter 13. Theories and effects of mass communication --
Chapter 14. Media freedom, regulation, and ethics --
Chapter 15. Global media.
9780071078771
Mass media
Mass media and culture
Newspapers
Radio
Books
Periodicals
302.23 / BAR