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Introduction to mass communication : media literacy and culture Stanley J Baran

By: Material type: TextLanguage: English Publication details: New York : McGraw-Hill, ©2012.Edition: 7th edDescription: xx, 449, [41] pages : illustrations (some color) ; 28 cmISBN:
  • 9780071078771
Subject(s): DDC classification:
  • 302.23 BAR
Contents:
Chapter 1. Mass communication, culture, and media literacy -- Chapter 2. Convergence and the reshaping of mass media. Chapter 3. Books -- Chapter 4. Newspapers -- Chapter 5. Magazines -- Chapter 6. Film -- Chapter 7. Radio, recording and popular music -- Chapter 8. Television, cable, and mobile video -- Chapter 9. Video games -- Chapter 10. The Internet and the world wide web. Chapter 11. Public relations -- Chapter 12. Advertising. Chapter 13. Theories and effects of mass communication -- Chapter 14. Media freedom, regulation, and ethics -- Chapter 15. Global media.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Books CUTN Central Library Social Sciences Non-fiction 302.23 BAR (Browse shelf(Opens below)) Available 34426

Chapter 1. Mass communication, culture, and media literacy --
Chapter 2. Convergence and the reshaping of mass media.
Chapter 3. Books --

Chapter 4. Newspapers --

Chapter 5. Magazines --


Chapter 6. Film --


Chapter 7. Radio, recording and popular music --


Chapter 8. Television, cable, and mobile video --




Chapter 9. Video games --





Chapter 10. The Internet and the world wide web.





Chapter 11. Public relations --






Chapter 12. Advertising. Chapter 13. Theories and effects of mass communication --






Chapter 14. Media freedom, regulation, and ethics --






Chapter 15. Global media.






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