MARC details
| 000 -LEADER |
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| fixed length control field |
01438nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20181122162556.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
181122b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071078771 |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
BAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baran, Stanley J. |
| 245 ## - TITLE STATEMENT |
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| Title |
Introduction to mass communication : |
| Remainder of title |
media literacy and culture |
| Statement of responsibility, etc |
Stanley J Baran |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
©2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 449, [41] pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
28 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 1. Mass communication, culture, and media literacy --<br/> |
| -- |
Chapter 2. Convergence and the reshaping of mass media. <br/> |
| -- |
Chapter 3. Books --<br/><br/> |
| -- |
Chapter 4. Newspapers --<br/><br/> |
| -- |
Chapter 5. Magazines --<br/><br/><br/> |
| -- |
Chapter 6. Film --<br/><br/><br/> |
| -- |
Chapter 7. Radio, recording and popular music --<br/><br/><br/> |
| -- |
Chapter 8. Television, cable, and mobile video --<br/><br/><br/><br/><br/> |
| -- |
Chapter 9. Video games --<br/><br/><br/><br/><br/><br/> |
| -- |
Chapter 10. The Internet and the world wide web.<br/><br/><br/><br/><br/><br/> |
| -- |
Chapter 11. Public relations --<br/><br/><br/><br/><br/><br/><br/> |
| -- |
Chapter 12. Advertising. |
| -- |
Chapter 13. Theories and effects of mass communication --<br/><br/><br/><br/><br/><br/><br/> |
| -- |
Chapter 14. Media freedom, regulation, and ethics --<br/><br/><br/><br/><br/><br/><br/> |
| -- |
Chapter 15. Global media.<br/><br/><br/><br/><br/><br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media and culture |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Newspapers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Radio |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Books |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Periodicals |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
