Services marketing.
Bateson, John E. G.
Services marketing. John E. G. Bateson & K. Douglas Hoffman. - 4th ed., John E.G. Bateson and K. Douglas Hoffman. - South-Western ; Cengage Learning , 2011. - xvii,468 p.; ill. : 26 cm.
PART I: An Overview Of Services Marketing PART II: The Tactical Services Marketing Mix PART III:Implementing Successful Service Strategies
Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.
9788131516478 8131516474
Service industries--Marketing.
658.8 / BAT
Services marketing. John E. G. Bateson & K. Douglas Hoffman. - 4th ed., John E.G. Bateson and K. Douglas Hoffman. - South-Western ; Cengage Learning , 2011. - xvii,468 p.; ill. : 26 cm.
PART I: An Overview Of Services Marketing PART II: The Tactical Services Marketing Mix PART III:Implementing Successful Service Strategies
Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.
9788131516478 8131516474
Service industries--Marketing.
658.8 / BAT