Services marketing. (Record no. 29463)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01210nam a22002898a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190814143444.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100702s2010 ohu 000|0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131516478 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131516474 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | BAT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bateson, John E. G. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing. |
| Statement of responsibility, etc | John E. G. Bateson & K. Douglas Hoffman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed., |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | South-Western ; |
| Name of publisher, distributor, etc | Cengage Learning , |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,468 p.; |
| Other physical details | ill. : |
| Dimensions | 26 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | PART I: An Overview Of Services Marketing |
| -- | PART II: The Tactical Services Marketing Mix |
| -- | PART III:Implementing Successful Service Strategies |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | K. Douglas Hoffman. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | John E.G. Bateson and K. Douglas Hoffman. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 201010 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Marketing. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 14/08/2019 | 658.8 BAT | 37300 | 14/08/2019 | 14/08/2019 | General Books |