Behavioral economics :
Corr, Philip J.,
Behavioral economics : the basics / Philip Corr and Dr. Anke Plagnol. - Abingdon, Oxon ; New York, NY Routledge, 2019. - pages cm. - The basics .
Includes bibliographical references and index.
What is behavioral economics and why is it important?
. The ascent and dissent of economics
Econ: homo economicus
Human: more Homer (Simpson) than homo economicus
Manners, monkeys and moods
Nudge: whys, ways and weasels
Sell! the commercial (and political) world of persuasion
"This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"--
9781138228900 (hbk) 9781138228917 (pbk)
Economics
Consumer behavior.--Psychological aspects.
330.019 / COR
Behavioral economics : the basics / Philip Corr and Dr. Anke Plagnol. - Abingdon, Oxon ; New York, NY Routledge, 2019. - pages cm. - The basics .
Includes bibliographical references and index.
What is behavioral economics and why is it important?
. The ascent and dissent of economics
Econ: homo economicus
Human: more Homer (Simpson) than homo economicus
Manners, monkeys and moods
Nudge: whys, ways and weasels
Sell! the commercial (and political) world of persuasion
"This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"--
9781138228900 (hbk) 9781138228917 (pbk)
Economics
Consumer behavior.--Psychological aspects.
330.019 / COR