MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02147cam a22003738i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190817120713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180330s2018 enk b 001 0 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138228900 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138228917 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781315391229 (ebk) |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
330.019 |
| Edition number |
23 |
| Item number |
COR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Corr, Philip J., |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Behavioral economics : |
| Remainder of title |
the basics / |
| Statement of responsibility, etc |
Philip Corr and Dr. Anke Plagnol. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Abingdon, Oxon ; New York, NY |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
What is behavioral economics and why is it important? <br/>. |
| -- |
The ascent and dissent of economics <br/> |
| -- |
Econ: homo economicus <br/> |
| -- |
Human: more Homer (Simpson) than homo economicus <br/> |
| -- |
Manners, monkeys and moods <br/> |
| -- |
Nudge: whys, ways and weasels <br/> |
| -- |
Sell! the commercial (and political) world of persuasion |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Economics |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Plagnol, Anke C., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
author. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1810 |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
The basics |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Psychological aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Corr, Philip J., author. |
| Title |
Behavioral economics |
| Place, publisher, and date of publication |
Abingdon, Oxon ; New York, NY : Routledge, [2018] |
| International Standard Book Number |
9781315391212 |
| Record control number |
(DLC) 2018020294 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
