Customer relationship management in retail banking /
Choudhary, Rajni.,
Customer relationship management in retail banking / Rajni, Choudhary., - New Delhi : Random Publications, 2018. - 288 pages : illustrations ; 23cm.
1. Introduction 2. Customer Relationship Management 3. Definition of Bank 4. Private Banking 5. Relationship Marketing and Financial Sector 6. Customer Identification and Opening of Accounts 7. Savings Bank Accounts 8. Current Account 9. Retail Banking 10. The World of E-retailing Management 11. E-retailing into an Organization
9789386355775
332.106 / CHO
Customer relationship management in retail banking / Rajni, Choudhary., - New Delhi : Random Publications, 2018. - 288 pages : illustrations ; 23cm.
1. Introduction 2. Customer Relationship Management 3. Definition of Bank 4. Private Banking 5. Relationship Marketing and Financial Sector 6. Customer Identification and Opening of Accounts 7. Savings Bank Accounts 8. Current Account 9. Retail Banking 10. The World of E-retailing Management 11. E-retailing into an Organization
9789386355775
332.106 / CHO