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Customer relationship management in retail banking / Rajni, Choudhary.,
Material type:
TextLanguage: English Publication details: New Delhi : Random Publications, 2018.Description: 288 pages : illustrations ; 23cmISBN: - 9789386355775
- 23 332.106 CHO
Contents:
1. Introduction 2. Customer Relationship Management 3. Definition of Bank 4. Private Banking 5. Relationship Marketing and Financial Sector 6. Customer Identification and Opening of Accounts 7. Savings Bank Accounts 8. Current Account 9. Retail Banking 10. The World of E-retailing Management 11. E-retailing into an Organization
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General Books
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CUTN Central Library Social Sciences | Non-fiction | 332.106 CHO (Browse shelf(Opens below)) | Available | 37072 |
1. Introduction 2. Customer Relationship Management 3. Definition of Bank 4. Private Banking 5. Relationship Marketing and Financial Sector 6. Customer Identification and Opening of Accounts 7. Savings Bank Accounts 8. Current Account 9. Retail Banking 10. The World of E-retailing Management 11. E-retailing into an Organization
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