Customer and business analytics :

Putler, Daniel S.

Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider. - Boca Raton, FL : CRC Press, c2012. - xxvi, 289 p. : ill. ; 27 cm. - Chapman & Hall/CRC the R series . - Chapman & Hall/CRC the R series. .

Includes bibliographical references (p. 283-285) and index.

I.Purpose and Process 2.A Process Model for Data Mining --CRISP-DM 3.Basic Tools for Understanding Data 4.Multiple Linear Regression 5.Logistic Regression 6.Lift Charts 7.Tree Models 8.Neural Network Models 9.Putting It All Together III.Grouping Methods 10.Ward's Method of Cluster Analysis and Principal Components 11.K-Centroids Partitioning Cluster Analysis

9781466503960 (alk. paper) 1466503963 (alk. paper)

Database marketing
Data mining.
Decision making
R (Computer program language)
Database management.--Software.--Data processing.

658.403 / PUT

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