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Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider.

By: Contributor(s): Material type: TextTextLanguage: English Series: Chapman & Hall/CRC the R seriesPublication details: Boca Raton, FL : CRC Press, c2012.Description: xxvi, 289 p. : ill. ; 27 cmISBN:
  • 9781466503960 (alk. paper)
  • 1466503963 (alk. paper)
Subject(s): DDC classification:
  • 658.403 23 PUT
Contents:
I.Purpose and Process 2.A Process Model for Data Mining --CRISP-DM 3.Basic Tools for Understanding Data 4.Multiple Linear Regression 5.Logistic Regression 6.Lift Charts 7.Tree Models 8.Neural Network Models 9.Putting It All Together III.Grouping Methods 10.Ward's Method of Cluster Analysis and Principal Components 11.K-Centroids Partitioning Cluster Analysis
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Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.403 PUT (Browse shelf(Opens below)) Available 36770

I.Purpose and Process 2.A Process Model for Data Mining --CRISP-DM 3.Basic Tools for Understanding Data 4.Multiple Linear Regression 5.Logistic Regression 6.Lift Charts 7.Tree Models 8.Neural Network Models 9.Putting It All Together III.Grouping Methods 10.Ward's Method of Cluster Analysis and Principal Components 11.K-Centroids Partitioning Cluster Analysis

Includes bibliographical references (p. 283-285) and index.

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