MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01634cam a2200361 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190906145254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120321s2012 flua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781466503960 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1466503963 (alk. paper) |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.403 |
| Edition number |
23 |
| Item number |
PUT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Putler, Daniel S. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer and business analytics : |
| Remainder of title |
applied data mining for business decision making using R / |
| Statement of responsibility, etc |
Daniel S. Putler, Robert E. Krider. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boca Raton, FL : |
| Name of publisher, distributor, etc |
CRC Press, |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 289 p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
I.Purpose and Process |
| -- |
2.A Process Model for Data Mining --CRISP-DM |
| -- |
3.Basic Tools for Understanding Data |
| -- |
4.Multiple Linear Regression |
| -- |
5.Logistic Regression |
| -- |
6.Lift Charts |
| -- |
7.Tree Models |
| -- |
8.Neural Network Models |
| -- |
9.Putting It All Together |
| -- |
III.Grouping Methods |
| -- |
10.Ward's Method of Cluster Analysis and Principal Components |
| -- |
11.K-Centroids Partitioning Cluster Analysis |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data mining. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Decision making |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
R (Computer program language) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krider, Robert E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Chapman & Hall/CRC the R series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 283-285) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Software. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Data processing. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Chapman & Hall/CRC the R series. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
