MARC details
000 -LEADER |
fixed length control field |
01634cam a2200361 a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CUTN |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190906145254.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120321s2012 flua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781466503960 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1466503963 (alk. paper) |
041 ## - LANGUAGE CODE |
Language |
English |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.403 |
Edition number |
23 |
Item number |
PUT |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Putler, Daniel S. |
245 10 - TITLE STATEMENT |
Title |
Customer and business analytics : |
Remainder of title |
applied data mining for business decision making using R / |
Statement of responsibility, etc |
Daniel S. Putler, Robert E. Krider. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boca Raton, FL : |
Name of publisher, distributor, etc |
CRC Press, |
Date of publication, distribution, etc |
c2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvi, 289 p. : |
Other physical details |
ill. ; |
Dimensions |
27 cm. |
505 ## - FORMATTED CONTENTS NOTE |
Title |
I.Purpose and Process |
-- |
2.A Process Model for Data Mining --CRISP-DM |
-- |
3.Basic Tools for Understanding Data |
-- |
4.Multiple Linear Regression |
-- |
5.Logistic Regression |
-- |
6.Lift Charts |
-- |
7.Tree Models |
-- |
8.Neural Network Models |
-- |
9.Putting It All Together |
-- |
III.Grouping Methods |
-- |
10.Ward's Method of Cluster Analysis and Principal Components |
-- |
11.K-Centroids Partitioning Cluster Analysis |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Database marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Data mining. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Decision making |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
R (Computer program language) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Database management. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Krider, Robert E. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
General Books |
490 1# - SERIES STATEMENT |
Series statement |
Chapman & Hall/CRC the R series |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 283-285) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
General subdivision |
Software. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
General subdivision |
Data processing. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Chapman & Hall/CRC the R series. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |