Customer and business analytics : (Record no. 30812)

MARC details
000 -LEADER
fixed length control field 01634cam a2200361 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190906145254.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120321s2012 flua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781466503960 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1466503963 (alk. paper)
041 ## - LANGUAGE CODE
Language English
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.403
Edition number 23
Item number PUT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Putler, Daniel S.
245 10 - TITLE STATEMENT
Title Customer and business analytics :
Remainder of title applied data mining for business decision making using R /
Statement of responsibility, etc Daniel S. Putler, Robert E. Krider.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boca Raton, FL :
Name of publisher, distributor, etc CRC Press,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 289 p. :
Other physical details ill. ;
Dimensions 27 cm.
505 ## - FORMATTED CONTENTS NOTE
Title I.Purpose and Process
-- 2.A Process Model for Data Mining --CRISP-DM
-- 3.Basic Tools for Understanding Data
-- 4.Multiple Linear Regression
-- 5.Logistic Regression
-- 6.Lift Charts
-- 7.Tree Models
-- 8.Neural Network Models
-- 9.Putting It All Together
-- III.Grouping Methods
-- 10.Ward's Method of Cluster Analysis and Principal Components
-- 11.K-Centroids Partitioning Cluster Analysis
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Database marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Data mining.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Decision making
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element R (Computer program language)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Database management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Krider, Robert E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
490 1# - SERIES STATEMENT
Series statement Chapman & Hall/CRC the R series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 283-285) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Software.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Data processing.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Chapman & Hall/CRC the R series.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 06/09/2019 1 658.403 PUT 36770 15/11/2019 26/10/2019 06/09/2019 General Books