Rural marketing :

Dogra, Balram

Rural marketing : Concepts and practices / Balram Dogra and Karminder Ghuman. - Chennai: McGraw Hill Education India; 2008. - XIV, 352 p.: Diagramme; 472 x 622 x 40 mm .

HB

Rural Marketing: A Conceptual Framework
Indian Rural Market: A Brief Profile
Segmentation of Rural Market
Rural and Urban Markets: A comparative Analysis
Rural Marketing: Challenges and Opportunities
New Product Development for the Rural Market
Rural Marketing of FMCGs
Agricultural Co-operative Marketing
IT For sustainable Rural Development
e-Governance for Rural India


9780070660007

658.800 / DOG

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