Rural marketing : (Record no. 35532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01017nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210713160130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210713b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070660007 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.800 |
| Item number | DOG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dogra, Balram |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing : |
| Remainder of title | Concepts and practices / |
| Statement of responsibility, etc | Balram Dogra and Karminder Ghuman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai: |
| Name of publisher, distributor, etc | McGraw Hill Education India; |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIV, 352 p.: |
| Other physical details | Diagramme; |
| Dimensions | 472 x 622 x 40 mm . |
| 500 ## - GENERAL NOTE | |
| General note | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Contents | Rural Marketing: A Conceptual Framework <br/>Indian Rural Market: A Brief Profile <br/>Segmentation of Rural Market <br/>Rural and Urban Markets: A comparative Analysis <br/>Rural Marketing: Challenges and Opportunities <br/>New Product Development for the Rural Market <br/>Rural Marketing of FMCGs<br/>Agricultural Co-operative Marketing <br/>IT For sustainable Rural Development <br/>e-Governance for Rural India <br/> |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Department Name | Dept of Commerce |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ghuman, Karminder |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 13/07/2021 | 658.800 DOG | 43731 | 13/07/2021 | 13/07/2021 | General Books |