Rural marketing : Concepts and practices / Balram Dogra and Karminder Ghuman.

By:

Dogra, Balram

Contributor(s):

Ghuman, Karminder

Material type: Text

TextLanguage: English Publication details: Chennai: McGraw Hill Education India; 2008.Description: XIV, 352 p.: Diagramme; 472 x 622 x 40 mmISBN:

9780070660007

Subject(s):

Dept of Commerce

DDC classification:

23 658.800 DOG

Contents:

Rural Marketing: A Conceptual Framework Indian Rural Market: A Brief Profile Segmentation of Rural Market Rural and Urban Markets: A comparative Analysis Rural Marketing: Challenges and Opportunities New Product Development for the Rural Market Rural Marketing of FMCGs Agricultural Co-operative Marketing IT For sustainable Rural Development e-Governance for Rural India

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.800 DOG (Browse shelf(Opens below))	Available		43731

Rural Marketing: A Conceptual Framework
Indian Rural Market: A Brief Profile
Segmentation of Rural Market
Rural and Urban Markets: A comparative Analysis
Rural Marketing: Challenges and Opportunities
New Product Development for the Rural Market
Rural Marketing of FMCGs
Agricultural Co-operative Marketing
IT For sustainable Rural Development
e-Governance for Rural India

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