Consumer beahviour in indian perspective : text and cases Suja R Nair
Material type: TextLanguage: English Publication details: Mumbai : Himalaya Pub. House, 2017Edition: 2nd EdDescription: 632 p. ill. 26 cmISBN:- 9789350974995
- 658.834 NAI
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 NAI (Browse shelf(Opens below)) | Available | 29994 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 NAI (Browse shelf(Opens below)) | Available | 29995 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 NAI (Browse shelf(Opens below)) | Available | 29996 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 NAI (Browse shelf(Opens below)) | Available | 29997 | |
Reference Books | CUTN Central Library Medicine, Technology & Management | Reference | 658.834 NAI (Browse shelf(Opens below)) | Not For Loan | 29998 |
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.834 MAR User research : | 658.834 MAR User research : | 658.834 MPI Consumer behaviour : | 658.834 NAI Consumer beahviour in indian perspective : | 658.834 NAI Consumer beahviour in indian perspective : | 658.834 NAI Consumer beahviour in indian perspective : | 658.834 NAI Consumer beahviour in indian perspective : |
1. An Introduction to Consumer Behaviour
2. Consumer Modelling 3. Consumer Perception
4. Consumer - Learning
5. Personality and Lifestyle Influences
6. Attitudes and Behaviour
7. Motivation
8. Demographics, Social Class and Culture
9. Reference Group Influences
10. Consumer Decision Making
11. Diffusion of Innovations and Opinion Leadership
12. Consumer Satisfaction
13. Relationship Marketing
14. Consumerism
15. Market Segmentation
16. Organisational Buying Behaviour
17. Online Consumer Behaviour
There are no comments on this title.