Consumer beahviour in indian perspective : text and cases Suja R Nair

By:

Nair, Suja R

Material type: Text

TextLanguage: English Publication details: Mumbai : Himalaya Pub. House, 2017Edition: 2nd EdDescription: 632 p. ill. 26 cmISBN:

9789350974995

Subject(s):

Organisational Behaviour

DDC classification:

658.834 NAI

Contents:

1. An Introduction to Consumer Behaviour 2. Consumer Modelling 3. Consumer Perception 4. Consumer - Learning 5. Personality and Lifestyle Influences 6. Attitudes and Behaviour 7. Motivation 8. Demographics, Social Class and Culture 9. Reference Group Influences 10. Consumer Decision Making 11. Diffusion of Innovations and Opinion Leadership 12. Consumer Satisfaction 13. Relationship Marketing 14. Consumerism 15. Market Segmentation 16. Organisational Buying Behaviour 17. Online Consumer Behaviour

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.834 NAI (Browse shelf(Opens below))	Available	29994
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.834 NAI (Browse shelf(Opens below))	Available	29995
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.834 NAI (Browse shelf(Opens below))	Available	29996
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.834 NAI (Browse shelf(Opens below))	Available	29997
Reference Books	CUTN Central Library Medicine, Technology & Management	Reference	658.834 NAI (Browse shelf(Opens below))	Not For Loan	29998

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1. An Introduction to Consumer Behaviour
2. Consumer Modelling 3. Consumer Perception
4. Consumer - Learning

5. Personality and Lifestyle Influences

6. Attitudes and Behaviour

7. Motivation

8. Demographics, Social Class and Culture

9. Reference Group Influences

10. Consumer Decision Making

11. Diffusion of Innovations and Opinion Leadership

12. Consumer Satisfaction

13. Relationship Marketing

14. Consumerism

15. Market Segmentation

16. Organisational Buying Behaviour

17. Online Consumer Behaviour

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