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Consumer Behavior Building Marketing Strategy Del I. Hawkins, David L.Motherbaugh, and Amit Mookerjee
Material type:
TextLanguage: English Publication details: Chennai : McGraw Hill Education, 2016.Edition: 12 Ed. (Special Indian Edition)Description: xxxv, 776 p. ill. ; 24 cmISBN: - 9789351344797
- 658.834 HAW
Contents:
Introduction External Influences Internal Influences Consumer Decision Process Organizations as Consumers Consumer Behavior and Marketing Regulation
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 HAW (Browse shelf(Opens below)) | Available | 31483 | |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 HAW (Browse shelf(Opens below)) | Available | 31484 | |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 HAW (Browse shelf(Opens below)) | Available | 31485 | |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 HAW (Browse shelf(Opens below)) | Available | 31486 | |
Reference Books
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CUTN Central Library Medicine, Technology & Management | Reference | 658.834 HAW (Browse shelf(Opens below)) | Not For Loan | 31487 |
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Reference Close shelf browser (Hides shelf browser)
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| 658.8 ZEI Services marketing | 658.83 MAL Marketing research : | 658.834 BLA Consumer behavior / | 658.834 HAW Consumer Behavior | 658.834 LOU Consumer behavior : | 658.834 NAI Consumer beahviour in indian perspective : | 658.834 SCH Consumer behavior / |
Introduction External Influences Internal Influences Consumer Decision Process Organizations as Consumers Consumer Behavior and Marketing Regulation
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