Consumer behavior analysis : (a) rational approach to consumer choice

By:

Hantula, Donald A

Material type: Text

TextLanguage: English Publication details: London Routledge 2013Description: ix, 255 p. illustrations 25 cmISBN:

9780415519205

DDC classification:

658.834 HAN

Contents:

Introduction: the analysis of consumer behavior Invitation to consumer behavior analysis Implications of motivating operations for the functional analysis of consumer choice On the evolutionary bases of consumer reinforcement A prompting procedure for increasing sales in a small pet store Substitutability and independence: matching analysis of brands and products Consumer brand choice: money allocation as a function of brand reinforcing attributes Market segmentation from a behavioral perspective -- The motivating effect of antecedent stimuli on the web shop: a conjoint analysis of the impact of antecedent stimuli at the point of online purchase The effects of a point-of-purchase display on relative sales: an in-store experimental evaluation -- In-store experimental approach to pricing and consumer behavior Trick or treat? An examination of marketing relationships in a nondeceptive conterfeit market From job analysis to performance management: a synergistic rapprochement to organizational effectiveness From producers to consumers: a research agenda for consumer behavior analysis

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.834 HAN (Browse shelf(Opens below))	1	Available		31761

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Introduction: the analysis of consumer behavior Invitation to consumer behavior analysis Implications of motivating operations for the functional analysis of consumer choice On the evolutionary bases of consumer reinforcement A prompting procedure for increasing sales in a small pet store Substitutability and independence: matching analysis of brands and products Consumer brand choice: money allocation as a function of brand reinforcing attributes Market segmentation from a behavioral perspective --
The motivating effect of antecedent stimuli on the web shop: a conjoint analysis of the impact of antecedent stimuli at the point of online purchase The effects of a point-of-purchase display on relative sales: an in-store experimental evaluation --
In-store experimental approach to pricing and consumer behavior Trick or treat? An examination of marketing relationships in a nondeceptive conterfeit market From job analysis to performance management: a synergistic rapprochement to organizational effectiveness From producers to consumers: a research agenda for consumer behavior analysis

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