About face : the secrets of emotionally effective advertising / Dan Hill.
Material type:
TextLanguage: English Publication details: London ; Philadelphia : Kogan Page, 2010.Description: xii, 196 p. : ill., maps ; 25 cmISBN: - 9780749457570
- 0749457570
- 659.101 22 HIL
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 659.101 HIL (Browse shelf(Opens below)) | Available | 33531 | |||||||||||||
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 659.101 HIL (Browse shelf(Opens below)) | Available | 33532 | |||||||||||||
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 659.101 HIL (Browse shelf(Opens below)) | Available | 33533 |
Browsing CUTN Central Library shelves,Shelving location: Medicine, Technology & Management,Collection: Non-fiction Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 659.1 WHA Advertising : Critical approaches / | 659.101 ACE Consumer Behaviour and Advertising Management / | 659.101 HIL About face : | 659.101 HIL About face : | 659.101 HIL About face : | 659.109 TUN Adland | 659.109 TUN Adland |
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.
Includes bibliographical references (p. [175]-183) and index.
There are no comments on this title.