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Retail management : a strategic approach Barry Berman; Joel R Evans; Mini Mathur

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Noida : Pearson Education, 2011.Edition: 11th edDescription: xxvii, 652 p. : ill.; 26 cmISBN:
  • 9788131733769
Subject(s): DDC classification:
  • 658.87 BER
Contents:
1. An Introduction to Retailing 2. Building and Sustaining Relationships in Retailing 3. Strategic Planning in Retailing 4. Retail Institutions by Ownership 5. Retail Institutions by Store-Based Strategy Mix 6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing 7. Identifying and Understanding Consumers 8. Information Gathering and Processing in Retailing 9. Trading-Area Analysis 10. Site Selection 10. Site Selection 11. Retail Organization and Human Resource Management 12. Operations Management: Financial Dimensions 13. Operations Management: Operational Dimensions 14. Developing Merchandise Plans 15. Implementing Merchandise Plans 16. Financial Merchandise Management 17. Pricing in Retailing 18. Establishing and Maintaining a Retail Image 19. Promotional Strategy 20. Integrating and Controlling the Retail Strategy
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.87 BER (Browse shelf(Opens below)) Available 33858
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.870 BAJ Retail management 658.870 BAJ Retail management 658.870 BAJ Retail management 658.87 BER Retail management : 658.87 BER Retail marketing strategy : 658.87 FER Principles of retailing / 658.87 FIN The retail value chain :

1. An Introduction to Retailing

2. Building and Sustaining Relationships in Retailing


3. Strategic Planning in Retailing




4. Retail Institutions by Ownership






5. Retail Institutions by Store-Based Strategy Mix







6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing








7. Identifying and Understanding Consumers








8. Information Gathering and Processing in Retailing








9. Trading-Area Analysis









10. Site Selection










10. Site Selection










11. Retail Organization and Human Resource Management










12. Operations Management: Financial Dimensions










13. Operations Management: Operational Dimensions












14. Developing Merchandise Plans













15. Implementing Merchandise Plans













16. Financial Merchandise Management














17. Pricing in Retailing














18. Establishing and Maintaining a Retail Image















19. Promotional Strategy

















20. Integrating and Controlling the Retail Strategy
















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