Retail management : a strategic approach Barry Berman; Joel R Evans; Mini Mathur
Material type: TextLanguage: English Publication details: Noida : Pearson Education, 2011.Edition: 11th edDescription: xxvii, 652 p. : ill.; 26 cmISBN:- 9788131733769
- 658.87 BER
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.87 BER (Browse shelf(Opens below)) | Available | 33858 |
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.870 BAJ Retail management | 658.870 BAJ Retail management | 658.870 BAJ Retail management | 658.87 BER Retail management : | 658.87 BER Retail marketing strategy : | 658.87 FER Principles of retailing / | 658.87 FIN The retail value chain : |
1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing
9. Trading-Area Analysis
10. Site Selection
10. Site Selection
11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in Retailing
18. Establishing and Maintaining a Retail Image
19. Promotional Strategy
20. Integrating and Controlling the Retail Strategy
There are no comments on this title.