International marketing : strategy and theory / Sak Onkvisit and John J. Shaw.

By:

Onkvisit, Sak

Contributor(s):

Shaw, John J

Material type: Text

TextLanguage: English Publication details: London ; New York : Routledge, 2009.Edition: 5th edDescription: xxvi, 710 p. : ill. ; 26 cmISBN:

0415772613 (hardback)
9780415772617 (hardback)
0415772621 (pbk.)
9780415772624 (pbk.)
0203930061 (ebk.)
9780203930069 (ebk.)

Subject(s):

DDC classification:

658.84 22 ONK

Online resources:

Table of contents only

Contents:

PART I:OVERVIEW OF WORLD BUSINESS PART II:WORLD MARKET ENVIRONMENT PART III:PLANING FOR INTERNATIONAL MARKETING PART IV:INTERNATIONAL MARKETING DICISIONS PART V:FINANCIAL DECISIONS

Summary: Written to enable managers and scholars to meet real international challenges, this volume provides a foundation for the explanation, prediction and control of international marketing. The fifth edition includes new case studies and is accompanied by a fully updated website

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.84 ONK (Browse shelf(Opens below))	Available		36839

Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous						No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.835 SMI Experimental marketing	658.835 SMI Experimental marketing	658.835 SMI Experimental marketing	658.84 ONK International marketing :	658.84 SAH E-Commerce and Enterprises Resources Planning/	658.84 WHI e-Commerce	658.84 WHI e-Commerce	Next

PART I:OVERVIEW OF WORLD BUSINESS PART II:WORLD MARKET ENVIRONMENT PART III:PLANING FOR INTERNATIONAL MARKETING PART IV:INTERNATIONAL MARKETING DICISIONS PART V:FINANCIAL DECISIONS

Written to enable managers and scholars to meet real international challenges, this volume provides a foundation for the explanation, prediction and control of international marketing. The fifth edition includes new case studies and is accompanied by a fully updated website

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.