Hospitality Marketing : principles and practice / Dogan Gursoy, David Bowie and Francis Buttle.
Material type: TextLanguage: English Publication details: NY : Routledge, 2023.Edition: Fourth editionDescription: 402p.: illISBN:- 9781003186342
- 647.940 23/eng/20220611 GUR
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 647.940 GUR (Browse shelf(Opens below)) | Available | 47016 |
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
647.940 COO Hospitality And Tourism Management Strategies / | 647.940 GLO Global Hospitality Management | 647.940 GOM Principles and practices of hospitality and tourism | 647.940 GUR Hospitality Marketing : principles and practice / | 647.940 KAU Hospitality and Tourism Marketing / | 647.940 KAU Hospitality Insurance and Risk Management / | 647.940 MOR Hospitality and travel marketing / |
Includes bibliographical references and index.
Part A: Introduction
1. Introduction to Hospitality Marketing
Part B: Pre-Encounter Marketing
2. Marketing Research
3. Understanding and Segmenting Customers
4. Competitive Strategies
5. Developing the Hospitality Experience
6. Locating the Offer
7. Pricing the Offer and Revenue Management
8. Distributing the Offer
9. Communicating the Offer
Part C: Encounter Marketing
10. Managing the Physical Environment
11. Managing the Service Processes
12. Managing Customer-Contact Employees
Part D: Post-Encounter Marketing
13. Measuring and Managing Customer Satisfaction and Word-of-Mouth (WOM)
14. Relationship Marketing
Part E: The Marketing Plan
15. Marketing Planning
"Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"--
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